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The Story of Culture And The Home Of Canvas Shoes

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Meet Hudson, our latest coveted release.

The name Freja (frei-ya) is of Scandinavian origin and means
"love". I thought it fit beautifully with our mission.

Our Story

After a hopeless search to find a suitable bag for an important interview and fueled by the belief that women were in need of both functional and luxurious handbags to support their modern lifestyles, our founder Jenny pivoted from her career plans to create her interpretation of the perfect work bag.

Our Mission

Freja’s handbags are designed to be forever pieces for a well considered wardrobe –created on the premise that women’s handbags should not only be aesthetically pleasing, but also highly functional and crafted responsibly with a transparent supply chain. Freja is not about having the largest selection of styles, but instead focuses on curating a collection of well edited, multipurpose pieces made with a compelling narrative and attention to detail.

Our Journey

Our Concept

A well-edited collection of timeless, multipurpose pieces that are tried, tested and perfected. Crafted with love in small batches, with attention to the little details, full price transparency, and minimal impact on the environment. I want everyone who wears our bags to feel confident about where it came from, and how it was made.

Our Mission

Freja New York is on a mission to redefine luxury fashion through a lens of ethical responsibility and functional elegance. We create meticulously designed handbags that are not only beautiful but also align with our unwaverying commitment to cruelty-free practices and a transparent business model.

Our Materials

We exclusively use ultrafiber, a premium non-woven fabric. It’s plush, sustainable, easy to maintain, and lighter than animal leather. The manufacturing process uses a fraction of the energy compared to traditional PU, and all our materials are OEKO-TEX certified.

Our People

We’ve a tiny team of 5 supported by incredible freelancers, agencies, our manufacturing partners, and of course, the most amazing community. Thank you for making all of this possible.
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